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Trends in digital branding for 2010
Published 11/12/2009 ago by Anahí
In this note, we present the main features for Internet design.
Straight of the point of no return:
During 2010 is expected to increase the use of simple interfaces predominating in the target.
The election of having more space and less loading contents, has an intention: to sustain the attention of those who browse the Internet.
To generate impact, we´ll use high quality images with high resolution digital cameras and ever – increasing speed of Internet connection.
Less for more:
Another new beginning for the year is an exposition that focus all important information on one screen. Global users spend more than 23 hours per month on the Internet, therefore, they have no interest in access to multiple pages to find what they want.
In Blue Fever, we develop digital campaigns trough landing pages, as a simple and effective promotion´s resource for the visitor tofocus his attention on what he´s really looking for. One of the best options is to present information in short blocks and give the user the possibility to expand trough light boxes (less interactive applications than pop- up) Besides, using different tools, we can measure the outcome of the campaign, obtaining a detailed ROI allowing adjustments in the programming and so boost the results.
Handmade digitally:
A trend that will have strong impact in 2010, is to add artwork to the interface. Drawings, similar to the facts at hand, are useful in differentiating the brand, inserting more human elements at interfaces created digitally.
Probably, between 2009 and 2010, there will be continuity: social networking icons, visual aids to guide the user (avatars, buttons, etc)
But the dynamism of digital tools does the change unstoppable.
Let's wait for a 2010 with news!
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