Social gaming: start playing in a new business area // Blog // BlueFever

some snack media

Blog

Social gaming: start playing in a new business area

Published 26/02/2010 ago by Anahí

First game computers were individuals and the adversary was a machine. Later on with the Internet era, the competition globalized it. Now we´re experiencing the third step: Social games. Users can share information and play with friends from their own PCs or mobiles. How have companies changed with this process? How can social gaming help you?

Start to play

The essential criteria for game developers is the main idea. For companies this represents a business opportunity.

It is important to define a couple of items before starting any development. Who is the target and what is the purpose? Are there similar games in that same category? How do members relate? Can they viralize our game? Instead of thinking about individual users, the key is to think about communities.

Once these points and the basics of the game are clarified, we can move forward to the second step which is to evaluate the profitability of the development. As in real economy, Internet investments need to be analysed of the risks and benefits. Measure the volume of users and the benefits we seek.

Development

Social games are versatile because they´re based on frameworks*. This has two huge benefits:

Flexibility to customize the game and add features based on user behaviour analysis.
Scalability to any format: Upgrade applications on Facebook, iphone, etc.

BlueFever develops community games with Facebook integration working on scalable platforms.

Extras

Basics as a development company is to offer user analysis solutions, game planning and development. Once a reality (or virtuality, in this case) you can also add analytics tools to obtain reports of user behaviour.

What do you win with social gaming?

BlueFever takes the social gaming to the highest level since we understand that entertainment and virality, generate satisfaction and success for both users and companies.

Get virality
Improve brand positioning
Add new records for databases
Generate traffic on websites
Build empathy with the customer/user
Personalized amusement of user experience.

The main key to achieve all this is by applying the following: research, elaborate new ideas, analyze the metrics results and change the game according to the user and the applications. We must consider a user who is not playing alone and wants to share his experience throughout the game with the other users.

* Frameworks are schemes for development and/or implementation of an application.