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Entrepreneurs breaking rules at Endeavor 2009
Published 23/07/2009 ago by Admin
We were present at the eleventh conference Endeavor: "Entrepreneurs breaking rules" 2009. The meeting took place in the Proffesional Council of Economics of the city of Buenos Aires.
In the conference, we participated in the Seminar taught by Prof. Marcelo Rabinovich, member of Praxis Consulting.
Why is it needful to break the rules?
Due to increase in the variety of products, it is increasingly difficult to create proposals that differ from the rest. Lateral thinking is a fundamental tool which help us to guide in such a scenario full of similar products.
In Bluefever we are curious and restless, we love to see where others do not see and change the viewpoint. Agency as integral, lateral thinking is rife. We work taking into account the values, needs and desires of the consumer and customer together, which we think is the most effective strategy to reach your target audience. Wonder about purchasing habits and consumption, his personality and the attributes they value, helps to draw a map to guide our strategy.
Breaking the rules means:
- Find a niche
- Create a category
- Innovate and be creative
Three places to break the rules:
- Needs: target, wish, place, occasion of purchase and consumption.
- Product: attributes, use, service.
- Marketing: channel, communication and trends.
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