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Entrepreneurs breaking rules at Endeavor 2009
Published 23/07/2009 ago by Admin
We were present at the eleventh conference Endeavor: "Entrepreneurs breaking rules" 2009. The meeting took place in the Professional Council of Economics of the city of Buenos Aires.
In the conference, we participated in the Seminar taught by Prof. Marcelo Rabinovich, a member of Praxis Consulting.
Why is it necessary to break the rules?
Due to the increase of the variety of products, it is increasingly difficult to create proposals that differ from the rest. Lateral thinking is a fundamental tool which helps us to pave the way through such a scenario full of similar products.
At Bluefever we are curious and restless. We love to see what others do not see and change the viewpoint. We work taking into account the values, needs and desires of the consumer and customer together, which we think is the most effective strategy to reach your target audience. Wondering about purchasing habits and consumption, their personality and the attributes they value, helps us to draw a map to guide our strategy.
Breaking the rules means:
1. Find a niche
2. Create a category
3. Innovate and be creative
Three places to break the rules:
1. Needs: Target, wish, place, occasion of purchase and consumption
2. Product: Attributes, use, service
3. Marketing: Channel, communication and trends
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