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Crossing borders: creativity for export
Published 15/04/2009 ago by Admin
An increasing amount of companies are delegating certain services to external providers so that they have more time to utilize every resource available for specific tasks and reach deadlines that have become more and more challenging.
It's not new that countries export goods, however, not so long ago, services also started to be exported.
Basically any kind of activity can be outsourced including marketing, branding and creativity. During the 90s, the growth of Internet domains and the evolution of communication technologies increased the need for central countries to outsource these type of services. Nowadays, Argentina is positioned as one of the best and most chosen providers for such services.
Advantages of Outsourcing
In comparison to other activities, information technology and communication services are easy to outsource due to their instant transmission over the net.
For the company demanding services, there are several advantages that outsourcing provides. On one hand it insures its competitiveness with reduced costs, human resources and technology; on the other hand it improves the efficiency of the employees and productivity of the company.
For the providing country the principal advantage in this business is that it doesn't need to make huge investments in technological equipment nor transportation and it's not affected by any cycle of productivity or seasons. It also avoids expenses on insurances, shipping, intermediaries and importation fees.
Made in Argentina
Buenos Aires was chosen by UNESCO in 2005 as the first "City of Design" due to its increasing offer of design, creativity, investigation, research and innovative professionals. It's the top offshore destination in Argentina.
Compared to other countries, Argentina presents several differential advantages. In the first instance the country offers highly qualified resources and handles a diverse variety of languages (English, Spanish, Italian, Portuguese, French, German and Hebrew). Other characteristics that define the country as a favorite are that it’s similar in culture to the United States and at the same time has a great heritage from European culture. Also, the time difference is almost the same in both Europe and North America.
Some Statistics
1. 67% of companies delegate part of their work to 3rd party organizations.
2. Within European companies, those in Great Britain are the ones who benefit more from this trend, followed by those in Germany.
3. Most of them are from the Banking and Insurance market, followed by online marketing companies.
4. The top reason to outsource (in 85% of cases) is due to budget optimization, therefore, money savings.
5. Exportation of services of information technology and creativity increased 65% during the last year in Argentina. This means a total of US $190 million.
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