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Facebook enables ad targeting by ZIP code

Published 13/08/2011 ago by Admin

Facebook is allowing marketers to target ads by consumers' ZIP codes, the company said this week.

ZIP code-targeted ads are restricted to the US and limited to 2,500 ZIP codes per ad, according to news reports.

Top-end hotels are missing out on sales due to badly designed websites

Published 03/09/2010 ago by Admin

The research also found economy hotels, including Best Western and Holiday Inn Express, have better sites than the premium hotel brands like Le Meridian and Radisson.

CMS: I have the control

Published 31/05/2010 ago by Anahí

Almost all companies have an online presence. What clients are looking for now is to have complete control over their sites. That’s why CMS (Content Management Systems) increased in popularity because they allow clients .

Social gaming: start playing in a new business area

Published 26/02/2010 ago by Anahí

First game computers were individuals and the adversary was a machine. Later on with the Internet era, the competition globalized it. Now we´re experiencing the third step: Social games. Users can share information and play with friends from their own PCs or mobiles. How have companies changed with this process? How can social gaming help you?

Trends in digital branding for 2010

Published 11/12/2009 ago by Anahí

In this note, we predict the main trends for Internet design.

Entrepreneurs breaking rules at Endeavor 2009

Published 23/07/2009 ago by Admin

We were present at the eleventh conference Endeavor: "Entrepreneurs breaking rules" 2009. The meeting took place in the Professional Council of Economics of the city of Buenos Aires.
In the conference, we participated in the Seminar taught by Prof. Marcelo Rabinovich, a member of Praxis Consulting.

Crossing borders: creativity for export

Published 15/04/2009 ago by Admin

An increasing amount of companies are delegating certain services to external providers so that they have more time to utilize every resource available for specific tasks and reach deadlines that have become more and more challenging.

360º Centralized and efficient communication

Published 13/02/2009 ago by Admin

The concept of 360º services has appeared in the world of communication over the last few years, due to the increasing client needs to enhance their messages. We are permanently invaded by messages in public places, TV, radio, print and online.

Why choose Argentina to outsource creativity and communication strategies?

Published 20/01/2009 ago by Admin

Since 2002, many big companies and international brands have decided to settle or outsource to Argentina, taking advantage of its combination of low wages, cultural similarities and excellent customer care. Here there are some of the reasons: