To game developers, the essential matter is the idea. For the company, to become in a business opportunity.
It is important to define a couple of matters before starting the development. Whom is the game designed? Which are their unmet needs? Are there similar games in the same category? How do members relate? Can they viralize our game? Instead of thinking on individual users, the key is to think on communities.
Once clarified these points and the basics of the game, we go to the second step: evaluate the profitability of development. As in real economy, Internet investments need a previous analysis of risks and benefits. Assess the volume of users and the benefit we seek.
Development
Social games are versatile because they´re based on frameworks*. This has two huge benefits:
At BlueFever, we´re developing community games with Facebook integration working on scalable platforms.
Extras
Basics as a development company is to offer users analysis solutions, game planning and its developing. Once reality (or virtuality, in this case) you can also add analytics tools to obtain reports of users behaviour.
Another option consists on add features as chat and newsfeed to get personalized updates.
What do you win with social gaming?
In BlueFever we go after social gaming area to maximum because we understand that entertainment and virality, generate satisfaction and success such as to users and companies.
The keys to get this are: searching, elaborate new ideas, analyze the metrics results and change the game according the user and the applications. We must think in a user who´s not alone and wants to share throw the game.
* Frameworks are schemes for development and/or implementation of an application.
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The election of having more space and less loading contents, has an intention: to sustain the attention of those who browse the Internet.
To generate impact, we´ll use high quality images with high resolution digital cameras and ever – increasing speed of Internet connection.
Less for more:
Another new beginning for the year is an exposition that focus all important information on one screen. Global users spend more than 23 hours per month on the Internet, therefore, they have no interest in access to multiple pages to find what they want.
In Blue Fever, we develop digital campaigns trough landing pages, as a simple and effective promotion´s resource for the visitor tofocus his attention on what he´s really looking for. One of the best options is to present information in short blocks and give the user the possibility to expand trough light boxes (less interactive applications than pop- up) Besides, using different tools, we can measure the outcome of the campaign, obtaining a detailed ROI allowing adjustments in the programming and so boost the results.
Handmade digitally:
A trend that will have strong impact in 2010, is to add artwork to the interface. Drawings, similar to the facts at hand, are useful in differentiating the brand, inserting more human elements at interfaces created digitally.
Probably, between 2009 and 2010, there will be continuity: social networking icons, visual aids to guide the user (avatars, buttons, etc)
But the dynamism of digital tools does the change unstoppable.
Let's wait for a 2010 with news!
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Why is it needful to break the rules?
Due to increase in the variety of products, it is increasingly difficult to create proposals that differ from the rest. Lateral thinking is a fundamental tool which help us to guide in such a scenario full of similar products.
In Bluefever we are curious and restless, we love to see where others do not see and change the viewpoint. Agency as integral, lateral thinking is rife. We work taking into account the values, needs and desires of the consumer and customer together, which we think is the most effective strategy to reach your target audience. Wonder about purchasing habits and consumption, his personality and the attributes they value, helps to draw a map to guide our strategy.
Breaking the rules means:
Three places to break the rules:
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Basically any kind of activity can be sub-hired including marketing, branding and creativity. During the 90's, the growth of internet domains and the evolve of communication technologies pushed the need for central countries to outsource these type of services. Nowadays, Argentina is positioned as one of the best and most chosen providers for such services.
In comparison to other activities, information technology and communication services are easy to outsource due to it's instant transmission over the net.
For the company demanding the services there are several advantages that the outsourcing provides. On one hand it insures it's competitively on reduced costs, human resources and technology; on the other hand it improves the efficiency of the employees and productivity of the company.
For the providing country the principal advantage in this business is that it doesn't need to make huge investments en technology equipment nor transportation and it's not affected by any cycle of productivity or seasons. It also avoids expenses on insurances, shipping, intermediaries and importation fees.
Buenos Aires was chosen by the UNESCO in 2005 as the first "City of Design" due to it's increasing offer of design, creativity, investigation, research and innovation professionals. It's the top offshore destination in Argentina.
Compared to other countries, Argentina presents several differential advantages. In the first place it features highly qualified resources and handles a diverse variety of languages (english, spanish, italian, portuguese, french, german and hebrew). Other characteristics that define the country as a favorite are: it's similar culture to the United States and at the same time a great heritage from European culture, the time difference is close to Europe and North America at the same time.
An agency with 360º services centralizes each one of the stages within a same communicational planning as are the creation of the brand (branding) and advertising pieces; the distribution of newsletters, Web design, Web applications (user registration, news, blogs), as well as digital presentations for events, product and press releases, marketing and public relations.
Everyday more and more companies choose 360º agencies for their communication. The reasons? To avoid the loss of time and budget in hiring an agency for each process. 360º agencies, on the other hand, by centralizing all the operations, optimize resources and enhance the strength of the messages.
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