BlueFever

Cowork Central

Co-Work Central is the first co-working space in Argentina. It offers a shared office space for freelancers and independent entrepreneurs to encourage networking and collaboration among its members.
Founded in 2007, BlueFever worked on its marketing and branding strategies to help attract  potential co-workers from all over the world.
With that objective, we planned and developed several online and offline campaigns. Initially with a solid identity strategy which was later applied across various types of media: corporate websites, banners, billboards, landing pages and business cards among others.
The marketing campaign was exclusively online across social networks including Facebook, Twitter and Flickr, on Google's advertising platform and on different related blogs.
A highly successful offline press campaign was planned where Co-Work Central was mentioned by some of the most important radio shows and newspapers within Argentina (Clarín, El Cronista, La Razón, etc.) and North America (The New York Times, globeandmail.com, etc.).

Scope of Work:

* Identity creation
* Website UI layout & design
* CMS Implementation
* Design & Development of landing pages
* Promotional campaigns (online & offline)