BlueFever

Cowork Central

Cowork Central is the first coworking space in Argentina. It serves a shared office space for freelancers and independent entrepreneurs to encourage networking and collaboration among it's members.

Founded in 2007, BlueFever (formerly PuertoBaires) worked together side by side on it's marketing and branding strategies to help the search for potential coworkers from all over the world.

With that premise we plan and develop several online and offline campaigns. At first with a solid identity strategy which was later applied to various pieces: corporative website, banners, billboards, landing pages and business cards among others.

The promotion strategy was held, in the online environment, on social networks including Facebook, Twitter and Flickr, on Google's advertising platform and on different blogs related.
Offline, a press campaign with great success was planned where Cowork Central was mentioned by the most important radio shows and newspapers from Argentina (Clarín, El Cronista, La Razon, etc.) and North America (The New York Times, globeandmail.com, etc.).

Scope of Work

• Identity creation
• Website UI layout & design
• CMS Implementation
• Creation of landing pages
• Promotion campaigns (online & offline)